In other words, targeting implies choosing specific groups identified as a result of segmentation to sell products to. This stage involves identifying segments that are most attractive for the business. Market segments need to be measurable, accessible, sustainable and actionable in order to be used for marketing purposes.Ģ. Segmentation involves dividing population into groups according to certain characteristics. Apple segmentation targeting and positioning initiatives include the following stages:ġ. Segmentation, targeting and positioning is needed because no company or product can be all things to all people. Apple segmentation, targeting and positioning represents the core of its marketing efforts.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |